Wednesday, July 18, 2007
Sunday, July 8, 2007
Engaging at Any Speed? Commercials Put to Test
In new experiments for NBC, people are observed as they watch commercials in fast-forward mode.
IVs?
DVs. How is that operationalized?
IV - Viewing: fast commercials/tv shows (normal speed)
DV - engagement
Operationalization: “skin conductance,” heartbeats, accelerometer respiration
IVs?
DVs. How is that operationalized?
IV - Viewing: fast commercials/tv shows (normal speed)
DV - engagement
Operationalization: “skin conductance,” heartbeats, accelerometer respiration
Subscribe to:
Posts (Atom)
