The Power of Being Influenced

Sometimes an idea spreads through society like a newly-mutated cold virus zooming through a class of first-graders. Other times, a good idea never seems to take hold. What makes the difference? Scientists want to know, and marketers want to know even more, since they make their living spreading ideas about their products.

In Favor of Disruption

Spotting the next disruptive technology, understanding the future and expecting less from insurance.


... and be able to predict the next business/marketing trend!

How long will you live?

What has a 16th-century astronomer got to do with the of governments and possible extinction of the human race? Answers in fractions please, says J. Richard Gott III

York just had its 40 year anniversary. According to Gott, York has a 2.5% probabilty of closing in the next 1 year.

go directly to calculator

Brainwaves©2007 Betsy Streeter
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The behaviors that get a person to the top don't disappear when they get there. This illustrates one concept in a systems view of organizations: in a system nothing is created nor destroyed just moved to another place.