Sunday, July 8, 2007

Engaging at Any Speed? Commercials Put to Test

In new experiments for NBC, people are observed as they watch commercials in fast-forward mode.


IVs?
DVs. How is that operationalized?





















IV - Viewing: fast commercials/tv shows (normal speed)
DV - engagement
Operationalization: “skin conductance,” heartbeats, accelerometer respiration

No comments: